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Mobile tours give brands a way to connect with consumers face-to-face, creating memorable, positive experiences that can pay off in not only sales but also customer loyalty. This makes mobile pop-ups and activations a great choice for building brand awareness, but there’s one big catch that can bog down even the best-laid plans: securing permits.

Field marketing is the branch of marketing that focuses on “out in the field” activities that put products and services directly in front of consumers. Regardless of the medium, the goal is to create direct, face-to-face interactions with potential customers to build brand awareness, generate leads, and drive sales.

Environmental issues like climate change, pollution, and sustainability matter to Gen Z, and those issues influence their buying choices. Here are some tips for making your experiential marketing events more sustainable, along with ways to communicate your values to Gen Z shoppers.

As brands navigate a rapidly evolving landscape, experiential and immersive marketing events and pop-ups are making a shift toward ever-more immersive, personalized and sustainable experiences that rise above the digital noise and connect directly with consumers. Here are seven top trends we’re seeing for 2025 in experiential marketing.

When it comes to building brand awareness and forging immediate, face-to-face connections with consumers, mobile brand activations are tough to beat. Brands tend to put a lot of creativity and cash into creating incredible, memorable experiences, and with good reason. More important, however, is choosing the right cities.

The city is known for its beautiful architecture, vibrant culture and trendy nightlife, but it’s the love for experiences that makes Miami an ideal place to create engaging, memorable activations and pop-ups.

With experiential marketing, the creative is only the beginning — the bulk of the work is in the execution, and the execution involves a lot of moving parts. It all comes down to logistics.

Here are some reasons why human billboards are so effective, and some tips for using them to promote your brand.

Wild Posting or Wheat Posting: mostly seen around NYC, where the same static posters are posted across neighborhoods to draw attention.

For more than 40 years, Bobbi Brown has helped customers find the products and shades that most enhance their unique, individual beauty. Working with Promobile Marketing, the brand created an activation/pop-up that combined multiple experiential marketing strategies to create a positive connection with visitors.

Brands are working overtime to reach the coveted 18-to-24-year-old market and they’re doing it in ways traditional and new. As dozens of brands wade into the college market, it can be hard to know where to start. The expertise and experience of a college marketing agency or brand activation agency can help.

New York City is a hugely popular site for brand activations — but New Yorkers can be a tough crowd. Both the city and its neighborhoods are diverse, with distinctive demographic features and cultural influences. What works in one area might flop in another; some neighborhoods feature high foot traffic while others have relatively quiet sidewalks and public spaces.