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TikTok is one of the largest and most effective social media platforms available to brands looking for a way to publicize their events and grow awareness. No longer just a global hub for memes and viral dances, TikTok has evolved into a powerful tool for reaching a wide audience and generating excitement.

All successful experiential marketing has an air of luxury about it. Giving attendees a high-quality, carefully crafted, unique experience is what experiential marketing is about, and such experiences inherently feel special and luxurious. So how can your brand kick it up a few notches to create a luxury experience that truly stands out?

It’s not unusual for brands to hear from their biggest fans, “I tell everyone I know about you!” or “You should hire me!” But it IS unusual for a brand to take them up on the offer — yet in early 2024, that’s exactly what Olipop did.

That people love free stuff (and especially free food) is an understatement, and brands have long relied on sampling as a marketing strategy to snag new customers. But why, exactly, does it work? We can look to some principles of behavioral economics for answers.

In today’s online world, authenticity and sincerity can be hard to project. That’s where brand ambassadors come in, helping introduce the brand and its products to a wider audience and providing the word-of-mouth advertising consumers trust. Ambassadors’ enthusiasm and authenticity come across both online and in person, making them indispensable marketing assets.

The simplest definition of a marketing vehicle is a truck, bus, RV, tuk tuk, or anything else on wheels that provides a specific firsthand experience between brand and consumer. Every type of vehicle has its own pros and cons, however, and the choice of vehicle for your brand activation depends on your target audience, budget, brand image, and the experience you want to provide.

Co-creation, sometimes called co-branding, or co-marketing, is partnering with another brand or influencers to create a product that incorporates the knowledge and expertise of both parties.

One way to increase the impact of your sampling campaign is through thoughtfully executed food pairings — serving your product with other foods or beverages to maximize their impression on consumers’ palates. Food pairings significantly enhance the perception of a product and increase the likelihood of purchase.

A brand refresh differs from a rebranding in that it doesn’t change the brand’s name, story, or core values. Instead, a refresh updates brand elements like logos, typography, colors, slogans or taglines, and the personality the brand projects in its marketing.

Online shopping has changed nearly everything about retail, but for some product categories, nothing beats the in-store experience for introducing consumers to a brand and its products.