Mobile Activations
Tours
THE CHALLENGE
Create an engaging, sustainable, and scalable sampling tour to introduce consumers to Amika’s frizz-fighting “Smooth Over” treatments.
THE EXECUTION
Customized glass box truck with interactive experiences and product displays
Kicked off in Austin for SXSW and continued in Houston, Nashville, and Miami
Guests posed for selfies in a shower photo op
Humidity-themed, digital prizing experience ensure guests left with premium Amika products
Every guest walked away with bags of free samples
THE RESULTS
4k+ guests
10.5k product samples distributed
2k+ new email signups
Media coverage: Inc.com
