Mobile Activations
Tours
CPG Sampling
THE CHALLENGE
Build a mobile shop that incentivizes OLIPOP purchase while promoting the brand's official partnership with the SpongeBob: The Search for Squarepants film.
THE EXECUTION
Built and operated the OLISHOP, a pineapple-themed gulwing Airstream with SpongeBob merch, games, photo ops, and samples of the exclusive Pineapple Paradise flavor.
In-store product purchase built shop currency to "spend" towards exclusive OLIPOP x SpongeBob merch.
Activated at major retail locations, including Krogerfest
THE RESULTS
