Mobile Activations
Culinary Services
Pop-Ups
Tours
THE CHALLENGE
Feed a swarm of hungry Longhorns fans with chicken wings and tacos smothered in the new Truffalo Sauce.
THE EXECUTION
Targeted a high-traffic area around the UT-Austin on game day and turned into a tailgate party with lawn games and fresh food
Deployed a fully wrapped, TRUFF-branded truck as the centerpiece of the activation
Utilized an onboard kitchen to cook and serve every meal hot, fresh, and perfectly smothered in Truffalo Sauce
THE RESULTS
900 hot meals served
25k+ visual impressions
