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THE CHALLENGE
Create a new, cutting-edge solution to hydrate a million Americans this summer. And put it on wheels.
THE EXECUTION
Two Hydratrucks with custom iconography, "wet" vehicle wrapping, dynamic lighting, and a first-of-its-kind hydration system built in collaboration with HOPE Hydration
6k samples distributed per day
On pace to hit 1.2MM samples
THE RESULTS
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