Mobile Activations
Culinary Services
Pop-Ups
Tours
THE CHALLENGE
Create a new, cutting-edge solution to hydrate a million Americans this summer. And put it on wheels.
THE EXECUTION
A fleet of two Hydratrucks with custom iconography, "wet" vehicle wrapping, dynamic lighting, and a massive hexagon logo over the truck bed
A first-of-its-kind, custom hydration system built in collaboration with HOPE Hydration, transforming the Hydratrucks into a completely self-sustained hydration solution
Allowed consumers to be in control of the tour, allowing them to request Sip Stops to have a Hydratruck visit their town
THE RESULTS
1.1MM+ sticks sampled
160 live activation days
15 cities
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