Mobile
Culinary
THE CHALLENGE
Promote body confidence in young girls to inspire them to stay in sports longer (girls currently drop out of sports by age 14 at twice the rate of boys).
THE EXECUTION
1
Helped connect local, young, female athletes with celebrity guest flag football coaches Venus Williams and Steve Young
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Complimentary food served from a Dove-branded food truck
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During Super Bowl week in Las Vegas
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THE RESULTS
1
250+ swag bags
2
400+ servings of tacos, coffee, and hot chocolate
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