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Culinary
THE CHALLENGE
Create a San Francisco garden party in high-traffic locations to promote the latest issue of Le Monde d’Hermès.
THE EXECUTION
1
Teamed up with a partner agency to create a whimsical garden party that brought a taste of Paris to The Bay Area
2
Union Square, The Embarcadero, and The Ferry Building
3
Artisan coffee drinks from a vintage, Euro-style truck
4
Portrait artists, custom floral arrangements, backgammon, and lawn games
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THE RESULTS
1
130k new subscribers
2
60% retention rate of existing readers
3
16 global awards
4
171% return on investment
