Mobile Activations
Culinary Services
THE CHALLENGE
Create a San Francisco garden party in high-traffic locations to promote the latest issue of Le Monde d’Hermès.
THE EXECUTION
Teamed up with a partner agency to create a whimsical garden party that brought a taste of Paris to The Bay Area
Union Square, The Embarcadero, and The Ferry Building
Artisan coffee drinks from a vintage, Euro-style truck
Portrait artists, custom floral arrangements, backgammon, and lawn games
THE RESULTS
130k new subscribers
60% retention rate of existing readers
16 global awards
171% return on investment
