Mobile
Culinary
THE CHALLENGE
Educate the general public on America’s messed-up food system so consumers used more thoughtful ingredients for their Thanksgiving meals.
THE EXECUTION
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Designed and produced a pop-up in SoHo (NYC) where guests learned about the past, present, and hopeful future of America’s food system
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Guests discovered toxic ingredients secretly written on grocery items in UV ink
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Displays showed how food has changed over time
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Infographics showed the importance of nutrition density
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Bone broth samples served hot to each guest
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Coupons for healthier and more sustainable brands and products
THE RESULTS
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Hundreds of guests
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1k+ coupons
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