Pop-Ups
Culinary Services
THE CHALLENGE
Educate the general public on America’s messed-up food system so consumers used more thoughtful ingredients for their Thanksgiving meals.
THE EXECUTION
Designed and produced a pop-up in SoHo (NYC) where guests learned about the past, present, and hopeful future of America’s food system
Guests discovered toxic ingredients secretly written on grocery items in UV ink
Displays showed how food has changed over time
Infographics showed the importance of nutrition density
Bone broth samples served hot to each guest
Coupons for healthier and more sustainable brands and products
THE RESULTS
Hundreds of guests
1k+ coupons
