Mobile
Culinary
THE CHALLENGE
Promote Knorr’s new liquid format of their Chicken Bouillon and generate consumer leads.
THE EXECUTION
1
Designed and built a Knorr-branded taco truck and brought it to key retail locations
2
Street team collected consumer emails in exchange for free tacos
3
Handed out recipe cards, reusable totes, and tortilla warmers
4
A 100" screen built into the truck aired cooking demos and promotional videos
5
6
THE RESULTS
1
750+ tacos per stop
2
Surprised employees at Unilever’s HQ
3
4
