Mobile Activations
THE CHALLENGE
Awaken the senses by allowing guests to experience La vie este belle through smell, taste, touch, sound, and sight.
THE EXECUTION
Customized a fully-wrapped, glass box truck
Brand ambassadors dressed as bellhops welcomed guests with custom-made, raspberry-chocolate truffles that evoked the fruity notes of the fragrance
Fragrance experts walked guests through the sensory experience by spraying perfume onto giveaway sampling flowers
Guests received beautiful, silver-colored charms to hang on the neck of their perfume bottles
Guests did their best Julia Roberts impression by posing with a stunning Parisian skyline in an outdoor photobooth
THE RESULTS
2k+ makeup products and kits distributed
1k+ guests
7.5k+ impressions
