Mobile
THE CHALLENGE
Create a massive, multi-month Lemon Perfect sampling tour that increases product visibility and gets ice-cold bottles into millions of consumers’ hands.
THE EXECUTION
1
Secured and customized a fleet of seven branded Rivians
2
Designed a multi-month, national tour
3
Targeted high-traffic locations and notable tentpole events to maximize sampling, reach, and product visibility
4
Select Stops: Chicago (Lollapalooza, Pitchfork), Austin (SXSW, Eclipse Festival), Dallas (March Madness), Indio (Coachella, Stagecoach), Las Vegas (EDC), Miami (Pride), Nashville (CMA Fest, Bonnaroo), and Boston (Boston Marathon)
5
6
THE RESULTS
1
30+ tentpole events in 20+ cities
2
Distributed 2MM+ products samples
3
Generated 100MM+ media and live impressions
4
