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THE CHALLENGE
Immerse guests in the latest issue of The Edit, the Marshalls trend report, and introduce their “Good Stuff Style Collective."
THE EXECUTION
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Launched Style Collective and the Spring/Summer issue of The Edit with a VIP cocktail event at Apotkehe NoMad in Manhattan
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Decorated with signage, product displays, and fresh floral arrangements
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Ten media members were invited to an intimate, fashion-forward experience that included interviews and one-on-one styling sessions with Style Collective experts
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Each invited guest left with personalized takeaway bags
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THE RESULTS
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