Pop-Ups
THE CHALLENGE
Immerse guests in the latest issue of The Edit, the Marshalls trend report, and introduce their “Good Stuff Style Collective."
THE EXECUTION
Launched Style Collective and the Spring/Summer issue of The Edit with a VIP cocktail event at Apotkehe NoMad in Manhattan
Decorated with signage, product displays, and fresh floral arrangements
Ten media members were invited to an intimate, fashion-forward experience that included interviews and one-on-one styling sessions with Style Collective experts
THE RESULTS
