Mobile Activations
THE CHALLENGE
Take Oura Ring’s “Give Us the Finger” campaign to the streets of Manhattan to show New Yorkers that aging is the ultimate aspiration.
THE EXECUTION
Teamed up with a partner agency to produce a live stunt with a team of senior citizens canvasing Manhattan on the ground and in branded yellow cabs.
Coordinated on-the-ground logistics including staffing, location selection, permitting, and timing.
Managed talent and participant flow to maintain authenticity.
THE RESULTS
Thousands of likes and views across social channels (YouTube, Instagram, TikTok)
40,000+ organic impressions among NYC observers
