CPG Sampling
Pop-Ups
THE CHALLENGE
Introduce consumers to Issa Rae’s TAZO tea recipe and launch the new partnership between the TAZO Café and Hilltop Coffee + Kitchen.
THE EXECUTION
Issa Rae met with fans and handed out glasses of her own designed TAZO drink
Designed event set pieces, product display, layout, colorful flower arrangements, and signage
THE RESULTS
400+ visitors
Every visitor received a swag bag including a branded pen, notebook, tumbler, and Passion Twist recipe card
