Mobile
Culinary
THE CHALLENGE
Accelerate The Economist’s “Feeding the Future” and “Grounds for Change” initiatives with a branded food truck designed to turn heads, change minds, and grow subscribers.
THE EXECUTION
1
Three branded food trucks fed minds and stomachs
2
Educated the public on food waste, highlighting alternative protein options
3
Facilitated partnerships between The Economist, Sir Kensington, Pretzilla, and Beyond Meat
4
Street shared The Economist’s offerings
5
Created and administered lead-generating digital survey
6
THE RESULTS
1
130k new subscribers
2
60% retention rate of existing readers
3
16 global awards
4
171% return on investment
