Pop-Ups
THE CHALLENGE
Create a VIP casino party and snack bar during the Super Bowl in Las Vegas.
THE EXECUTION
Helped design and build “Prop Bites,” a poolside lounge space with Super Bowl Sunday-themed snacks that guests enjoyed without fear of heartburn
Activation footprint featured illuminated signage, a “blue” carpet, and a designated area for Roulette and Blackjack so guests could win free swag
THE RESULTS
1k+ guests
800+ full bottles of Tums samples distributed
