Social Impact
THE CHALLENGE
At the height of the COVID-19 pandemic, New York City frontline workers were putting themselves in harm’s way and working impossibly long shifts. World Central Kitchen, in conjunction with Bloomberg Philanthropies, looked to offer frontliners relief by cooking them delicious, warm meals.
THE EXECUTION
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Prepped, cooked, and served hot, delicious meals to NYC Health and Hospital Systems workers throughout all five boroughs
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Fleet of branded, mobile kitchens
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Oversaw all scheduling, routing, and logistics
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Sourced and integrated 15 New York-based businesses
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Celebrity chef and humanitarian, Jose Andrés, was onsite to lend a hand and bring awareness
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THE RESULTS
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1MM+ meals were served to frontliners
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Program employed 110 staff members during an economic recession
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