Pop-Ups
THE CHALLENGE
Show appreciation to Chicago Marathon runners with a standout pop-up near the finish line.
THE EXECUTION
Branded bouquets, sunglasses, and additional giveaways for runners post race.
Product showcase showed off Zappos hottest running shoes and drove online shop traffic.
Vibrant set included 3D elements and premium build quality.
THE RESULTS
1,500 bouquets prepped and gifted
60,000+ total footprint visitors
Sprint to the Finish: 25 days from kick-off to live action
