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The Economist

Not Your Grandfather’s Economist

The Economist

Mobile Activations
Tours
Culinary Services
THE CHALLENGE

Accelerate The Economist’s “Feeding the Future” and “Grounds for Change” initiatives with a branded food truck designed to turn heads, change minds, and grow subscribers.

The Economist
THE EXECUTION
Three branded food trucks fed minds and stomachs
Educated the public on food waste, highlighting alternative protein options
Facilitated partnerships between The Economist, Sir Kensington, Pretzilla, and Beyond Meat
Accelerate The Economist’s “Feeding the Future” and “Grounds for Change” initiatives with a branded food truck designed to turn heads, change minds, and grow subscribers.
130k new subscribers
THE RESULTS
130k new subscribers
60% retention rate of existing readers
16 global awards

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