Experiential Activations
THE CHALLENGE
Accelerate The Economist’s “Feeding the Future” and “Grounds for Change” initiatives with a branded food truck designed to turn heads, change minds, and grow subscribers.
THE EXECUTION
Three branded food trucks fed minds and stomachs
Educated the public on food waste, highlighting alternative protein options
Facilitated partnerships between The Economist, Sir Kensington, Pretzilla, and Beyond Meat
Street shared The Economist’s offerings
Created and administered lead-generating digital survey
THE RESULTS
130k new subscribers
60% retention rate of existing readers
16 global awards
171% return on investment
