THE OBJECTIVE

Increases product visibility and get ice-cold bottles into millions of consumers’ hands.

THE ANTHEM

Drink more lemons.

THE IMPACT

Here’s the Glow Up

2MM+

Product Samples Distributed

20+

Cities

100MM+

Impressions

lemon perfect hydration tour

OUR PROCESS

PHASE 1

Secured and customized a fleet of seven branded Rivians, complete with “frunk coolers”

PHASE 2

Designed a multi-month, national tour with routing

PHASE 3

Targeted high-traffic locations, large college campuses, and notable tentpole events to maximize sampling, reach, and product visibility

PHASE 4

Stopped at Chicago (Lollapalooza, Pitchfork), Austin (SXSW, Eclipse Festival), Dallas (March Madness), Indio (Coachella, Stagecoach), Las Vegas (EDC), Miami (Pride), Nashville (CMA Fest, Bonnaroo), and Boston (Boston Marathon)

lemon perfect hydration tour

WHAT IT TOOK TO PULL IT OFF

Field marketing specialists to design the tour and sampling strategy
Branded footprint elements like tents, barrel coolers, banners, and more
A national team of friendly brand ambassadors
Designers to make fully-custom, branded EVs
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Five star rated

high praise from happy clients.

SEE WHY
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    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

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    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

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    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

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    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

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    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

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    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

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