THE OBJECTIVE
Dish out plant-based comfort foods in the name of a healthier planet.
THE ANTHEM
Let’s lower our demand for animal products and the toll that factory farming takes.
TASTE THAT COMPELLED ACTION
1,000
Sandwiches
Solar Powered Mobile Unit
reducing environmental footprint
Compostable
Packaging
OUR PROCESS
PHASE 1
Connected Tindle and World Animal Protection for an effective co-branding opportunity.
PHASE 2
Incorporated two additional vegan brands into the final recipe – Hooray plant-based bacon and Pretzilla pretzel buns.
PHASE 3
Procured and permitted a private location with ideal foot traffic to ensure the activation received maximum visibility.
PHASE 4
Equipped green truck with an auxillary solar powered generator to ensure we had enough power to meet the demand – Thank you Mother Earth.
WHAT IT TOOK TO PULL IT OFF
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