Experiential Activations
THE CHALLENGE
Promote body confidence in young girls to inspire them to stay in sports longer (girls currently drop out of sports by age 14 at twice the rate of boys).
THE EXECUTION
Helped connect local, young, female athletes with celebrity guest flag football coaches Venus Williams and Steve Young
Complimentary food served from a Dove-branded food truck
During Super Bowl week in Las Vegas
THE RESULTS
250+ swag bags
400+ servings of tacos, coffee, and hot chocolate
