THE OBJECTIVE
Connecting Dove deodorant and pits throughout LA, NYC and Gulf Shores, Alabama at Gen Z music venues – boost that #bigpitenergy
THE ANTHEM
Ensure women everywhere are comfortable and confident with their pits.
Samples Galore
61,500+
samples over 12 days in Los Angeles
75,000+
samples over 10 days in NY
31,000+
samples over 3 days in Gulf Shores, AL
OUR PROCESS
PHASE 1
Secured space at 15 Harry Styles shows in Los Angeles at Kia Forum
PHASE 2
Secured space at Hulu Theatre, MSG, Barclays Center and Terminal 5 music venues in NYC for more Gen Z sampling in NYC
PHASE 3
Secured space at Hangout Music Festival in Alabama
PHASE 4
Received, stored, and moved over 15 pallets of sample product
WHAT IT TOOK TO PULL IT OFF
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-Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations
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-Caitlin Feroleto, Director of Partnership & Events, Supergoop!
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-Ian Priestman, Commercial Director, Sense NYC
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Read MoreRead Less"Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."
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