THE OBJECTIVE

Bring Knorr Chicken Tacos top dish to life at key Hispanic retailers.

 

THE ANTHEM

Cooking with Knorr is better than ever—and we’ll show you how.

THE IMPACT

Mas Tacos Por Favor

1,500

guests per day

150+ posts

to #knorrtacos

68% success rate

for data collection

Relationship building

with key retailers, including a visit to Northgate Market HQ with their VP

Knorr Taco Truck Case Study (002)

OUR PROCESS

PHASE 1

Developed a custom Knorr taco recipe using their showcase product

PHASE 2

Trained and organized the Taco Dream Team of Chefs to ensure consistent quality throughout the tour.

PHASE 3

Coordinated two retail stops per day, giving away 750 tacos at each stop!

PHASE 4

Organized a visit to Unilever HQ and gave a sneak peek to the team including colleagues from Canada, Rotterdam, and the global brand VP.

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WHAT IT TOOK TO PULL IT OFF

Custom branded Knorr Packaging
Curated Knorr Taco recipe
Full lineup of swag, including reusable tote bags, tortilla warmers, and recipe card takeaways
100" screen to display Knorr cooking demos and promotional videos
Street team with tablets to collect guest data
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Five star rated

high praise from happy clients.

SEE WHY
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    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

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    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

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    “ What's great about Promobile is they help you amplify whatever you're trying to do. And they help do it with operational excellence. I do recommend quite a few people to them. And 10 out of 10 people come back to me and are just blown away by the professionalism and just the whole experience with Promobile.”

    -Patrick Jammet, Vice President, Meati Foods

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    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

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    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

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    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

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    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

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