Mobile Activations
Culinary Services
THE CHALLENGE
Generate awareness for Bobbi Brown’s collection of products that match every skin tone while promoting their #InMySkin campaign.
THE EXECUTION
Customized a fully-wrapped, glass box truck
Makeup experts color matched each guest with their proper palette and gave them a glow up at stations on the truck
Guests could write affirming messages about their skin on a mirror finish on the side of the truck
#InMySkin Café offered freshly made ice coffee drinks in branded cups
Mirror with digital text overlay generated unique, positive messages for each guest that approached it
THE RESULTS
16 States
250k+ guests (100+ high schools)
400k+ product samples
500k+ in-person impressions
