Pop-Up
THE CHALLENGE
Generate awareness for Bobbi Brown’s collection of products that match every skin tone while promoting their #InMySkin campaign.
THE EXECUTION
1
Customized a fully-wrapped, glass box truck
2
Makeup experts color matched each guest with their proper palette and gave them a glow up at stations on the truck
3
Guests could write affirming messages about their skin on a mirror finish on the side of the truck
4
#InMySkin Café offered freshly made ice coffee drinks in branded cups
5
Mirror with digital text overlay generated unique, positive messages for each guest that approached it
6
THE RESULTS
1
16 States
2
250k+ guests (100+ high schools)
3
400k+ product samples
4
500k+ in-person impressions
