Mobile
Culinary
THE CHALLENGE
Drive support to Black-owned restaurants (and the people behind them) by bringing them greater awareness.
THE EXECUTION
1
Transformed brick-and-mortar operations into a customized “Dig In” mobile kitchen
2
QR code on the truck drove users to the “Pepsi Dig In” passport page
3
Two restaurants were selected (one in LA and one in TX) and our staff helped them dish out servings to hungry clientele
4
5
6
THE RESULTS
1
1.2MM+ Samples
2
3k Demos
3
20MM+ Product Impressions and featured segment on Good Day New York
4
950k+ Incremental Units Sold
