Mobile Activations
Tours
Culinary Services
THE CHALLENGE
Drive support to Black-owned restaurants (and the people behind them) by bringing them greater awareness.
THE EXECUTION
Transformed brick-and-mortar operations into a customized “Dig In” mobile kitchen
QR code on the truck drove users to the “Pepsi Dig In” passport page
Two restaurants were selected (one in LA and one in TX) and our staff helped them dish out servings to hungry clientele
THE RESULTS
1.2MM+ Samples
3k Demos
20MM+ Product Impressions and featured segment on Good Day New York
950k+ Incremental Units Sold
