Mobile Activations
CPG Sampling
Tours
THE CHALLENGE
Drive excitement, press, and trial for Newman’s Own by highlighting their commitment of 100% of profits going to help kids.
THE EXECUTION
Partners with DCx and The Door to create a national tour featuring a custom food truck that prepared and served Newman’s Own pizzas to consumers
We asked people to pay what they wanted for a slice of pizza, knowing all proceeds were going to kids’ charities
We established a “Generosity Index” across multiple cities to show which geographic regions were the most charitable, creating a sense of friendly competition between communities
THE RESULTS
1.2MM+ Samples
3k Demos
20MM+ Product Impressions and featured segment on Good Day New York
950k+ Incremental Units Sold
