Mobile
Culinary
THE CHALLENGE
Drive excitement, press, and trial for Newman’s Own by highlighting their commitment of 100% of profits going to help kids.
THE EXECUTION
1
Partners with DCx and The Door to create a national tour featuring a custom food truck that prepared and served Newman’s Own pizzas to consumers
2
We asked people to pay what they wanted for a slice of pizza, knowing all proceeds were going to kids’ charities
3
We established a “Generosity Index” across multiple cities to show which geographic regions were the most charitable, creating a sense of friendly competition between communities
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THE RESULTS
1
1.2MM+ Samples
2
3k Demos
3
20MM+ Product Impressions and featured segment on Good Day New York
4
950k+ Incremental Units Sold
