Pop-Up
THE CHALLENGE
Generate awareness for Bumble & Bumble’s Long Last Styling Cream through a mobile experience.
THE EXECUTION
1
Customized a fully-wrapped, glass box truck with a poolside resort theme
2
A “magic mirror” turned into a surprise photo booth that dispensed branded photo strips
3
BAs cracked open fresh, branded coconuts and served them to guests
4
“Style Vacation” photo op where guests could sip on their fresh coconuts
5
Guests got to demo the product and take stylish
6
In-store, Sephora styling session sign-ups
THE RESULTS
1
2k+ samples distributed
2
700+ guests
3
6k+ impressions
4
