Mobile Activations
THE CHALLENGE
Generate awareness for Bumble & Bumble’s Long Last Styling Cream through a mobile experience.
THE EXECUTION
Customized a fully-wrapped, glass box truck with a poolside resort theme
A “magic mirror” turned into a surprise photo booth that dispensed branded photo strips
BAs cracked open fresh, branded coconuts and served them to guests
“Style Vacation” photo op where guests could sip on their fresh coconuts
Guests got to demo the product and take stylish
In-store, Sephora styling session sign-ups
THE RESULTS
2k+ samples distributed
700+ guests
6k+ impressions
