THE OBJECTIVE
Generate awareness for Bobbi Brown’s collection of products that match every skin tone while promoting their #InMySkin campaign.
THE ANTHEM
Love your skin with a perfect makeup palette match.
Here’s the Glow Up
2k+
makeup products & kits distributed
1k+
guests
7.5k+
impressions
OUR PROCESS
PHASE 1
On a fully-customized, fully-wrapped glass box truck, makeup experts color matched each guest with their proper palette and gave them a glow up at stations on the truck.
PHASE 2
Guests wrote affirming messages about their skin on a mirror finish on the side of the truck for all to see.
PHASE 3
The #InMySkin Café offered freshly made ice coffee drinks in branded cups.
PHASE 4
A mirror with a digital text overlay selfie station generated unique, positive messages for each guest that approached it.
WHAT IT TOOK TO PULL IT OFF
See more work
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