THE OBJECTIVE

Generate awareness for Bumble & Bumble’s Long Last Styling Cream through a mobile experience.

 

THE ANTHEM

Go (coco)nuts for your summer hair.

THE IMPACT

The Outlook is Sunny

2000+

samples distributed

700+

guests

6000+

impressions

bumble and bumble

OUR PROCESS

PHASE 1

We customized a fully-wrapped, glass box truck with a poolside resort theme.

PHASE 2

A “magic mirror” turned into a surprise photo booth that dispensed branded photo strips.

PHASE 3

BAs cracked open fresh, branded coconuts and served them to guests.

PHASE 4

“Style Vacation” photo op where guests could sip on their fresh coconuts.

bumble and bumble

WHAT IT TOOK TO PULL IT OFF

Designers + Stylist to Create the Stunning Set
A custom “magic mirror” photo op build and tailored software
A team of brand ambassadors and “coconut crackers”
A premiere parking spot outside of Sephora in NYC
star-black
star-grp2
Five star rated

high praise from happy clients.

SEE WHY
  • star-black
    star-grp2

    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

    Read MoreRead Less
  • star-black
    star-grp2

    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

    Read MoreRead Less
  • star-black
    star-grp2

    “ What's great about Promobile is they help you amplify whatever you're trying to do. And they help do it with operational excellence. I do recommend quite a few people to them. And 10 out of 10 people come back to me and are just blown away by the professionalism and just the whole experience with Promobile.”

    -Patrick Jammet, Vice President, Meati Foods

    Read MoreRead Less
  • star-black
    star-grp2

    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

    Read MoreRead Less
  • star-black
    star-grp2

    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

    Read MoreRead Less
  • star-black
    star-grp2

    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

    Read MoreRead Less
  • star-black
    star-grp2

    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

    Read MoreRead Less