Experiential Activations
THE CHALLENGE
Promote Knorr’s new liquid format of their Chicken Bouillon and generate consumer leads.
THE EXECUTION
Designed and built a Knorr-branded taco truck and brought it to key retail locations
Street team collected consumer emails in exchange for free tacos
Handed out recipe cards, reusable totes, and tortilla warmers
A 100" screen built into the truck aired cooking demos and promotional videos
THE RESULTS
750+ tacos per stop
Surprised employees at Unilever’s HQ
