THE OBJECTIVE
Bring Knorr Chicken Tacos top dish to life at key Hispanic retailers.
THE ANTHEM
Cooking with Knorr is better than ever—and we’ll show you how.
Mas Tacos Por Favor
1,500
guests per day
150+ posts
to #knorrtacos
68% success rate
for data collection
Relationship building
with key retailers, including a visit to Northgate Market HQ with their VP
OUR PROCESS
PHASE 1
Developed a custom Knorr taco recipe using their showcase product
PHASE 2
Trained and organized the Taco Dream Team of Chefs to ensure consistent quality throughout the tour.
PHASE 3
Coordinated two retail stops per day, giving away 750 tacos at each stop!
PHASE 4
Organized a visit to Unilever HQ and gave a sneak peek to the team including colleagues from Canada, Rotterdam, and the global brand VP.
WHAT IT TOOK TO PULL IT OFF
See more work
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