Drive consumers to visit Black-owned restaurants.
Black-owned restaurants are incredible, but lesser-known based on location. Let’s change that.
PROUD TO BE PART OF PEPSI’S EFFORT TO…
over 5 years to help set Black restaurants up for success
$100M in sales
for Black-owned restaurants over the next 5 years
served in more than 40 local community locations
Helped two local restaurants (one in LA and one in TX) dish out 2,000 total servings
Highlighted culinary excellence by bringing people together
Put a QR code on the truck and TV that led to the Pepsi Dig in Passport page
Empowered people to dig in and make a difference
WHAT IT TOOK TO PULL IT OFF
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