THE OBJECTIVE

Raise awareness in high-traffic retail locations for Sir Kensington’s launch of Fabanaise, a delicious egg-free mayo.

THE ANTHEM

Get the world’s best egg-free mayo into more mouths.

THE IMPACT

WE PUT ON A MAYO CLINIC.

26,364,416

Impressions Made

101,767

Samples Given

$21,000

Donated to Local Charities

105%

Sales Increase Over Base

Capture

OUR PROCESS

PHASE 1

Created custom fry cones paired with Sir Kensington's Fabanaise

PHASE 2

Made 83 tour stops across the Northeast and Mid-Atlantic regions

PHASE 3

Leveraged incremental promotions with in-store displays

PHASE 4

Partnered with gourmet frozen food brand Alexia for inclusion and branding

P1060029

WHAT IT TOOK TO PULL IT OFF

2 Food Trucks
20 States
Bringing on Alexia brand fries on as a partner to contribute tons (literally) of potatoes
120,000 samples
2 Project Managers
2 project managers coordinating 2 retail stops per day and several events along the tour
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