THE OBJECTIVE
Bring plant milk cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.
THE ANTHEM
Show the world the deliciousness of plant-based dairy. You don’t sacrifice taste or quality with Miyoko’s.
WE exceeded OUR GOALs at every turn.
49,000+
Samples Distributed
3 states
CA, AZ and TX
1M
Impressions Earned
Shocked
EVERYONE AT THE TASTE!
OUR PROCESS
PHASE 1
Turn 7 products into multiple menu items applicable to different retailers and events. Margherita Pizza, Cajun Street corn, Caprese salad, Artisan cheese plates.
PHASE 2
Secure space at prime events such as Austin Wine and Food Festival, Smorgasburg, Vice Media, Vegan Fashion Week, Salesforce, Buzzfeed, and more.
PHASE 3
Engaged with five retail outlets—Whole Foods, Sprouts, Nugget, Erewhon, and HEB
PHASE 4
Generate as much buzz around this campaign as possible through use of social media and content.
WHAT IT TOOK TO PULL IT OFF
See more work
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