THE OBJECTIVE

Bring plant milk cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.

THE ANTHEM

Show the world the deliciousness of plant-based dairy. You don’t sacrifice taste or quality with Miyoko’s.

THE IMPACT

WE exceeded OUR GOALs at every turn.

49,000+

Samples Distributed

3 states

CA, AZ and TX

1M

Impressions Earned

Shocked

EVERYONE AT THE TASTE!

Impact

OUR PROCESS

PHASE 1

Turn 7 products into multiple menu items applicable to different retailers and events. Margherita Pizza, Cajun Street corn, Caprese salad, Artisan cheese plates.

PHASE 2

Secure space at prime events such as Austin Wine and Food Festival, Smorgasburg, Vice Media, Vegan Fashion Week, Salesforce, Buzzfeed, and more.

PHASE 3

Engaged with five retail outlets—Whole Foods, Sprouts, Nugget, Erewhon, and HEB

PHASE 4

Generate as much buzz around this campaign as possible through use of social media and content.

miyokos mobile tour

WHAT IT TOOK TO PULL IT OFF

Three-month tour across 23 cities and 3 states
86 days on the road / 74 stops total
34 retail locations / 20 events
15 influencer visits
Custom coupons for retail TPR strategy
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HEADLINE HERE MUST BE AVAILABLE

See why
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Five star rated

high praise from happy clients.

SEE WHY
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    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

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    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

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    “ What's great about Promobile is they help you amplify whatever you're trying to do. And they help do it with operational excellence. I do recommend quite a few people to them. And 10 out of 10 people come back to me and are just blown away by the professionalism and just the whole experience with Promobile.”

    -Patrick Jammet, Vice President, Meati Foods

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    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

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    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

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    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

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    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

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