A competitive blind taste test—on the road.
Showing people how insanely delicious a plant-based meal can be.
A FOCUS GROUP LIKE NO OTHER!
of Real-time consumer opinions
with mobile format vs a traditional focus group
with retailers, distributors, and future customers
on product development
Created neutral assets to depict a blind taste test to guests.
Applied a scoring system to fairly judge results between competing brands.
Trained and deployed a team of 10 brand ambassadors to guide tastings and collect data.
Prepared our Culinary Team on the specifics of cooking and serving a variety of plant-based products.
WHAT IT TOOK TO PULL IT OFF
See more work
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