THE OBJECTIVE

A competitive blind taste test—on the road. 

THE ANTHEM

Showing people how insanely delicious a plant-based meal can be. 

THE IMPACT

A FOCUS GROUP LIKE NO OTHER!

HUNDREDS

of Real-time consumer opinions

$20K saved

with mobile format vs a traditional focus group

Grew trust

with retailers, distributors, and future customers

Influenced decisions

on product development

Blind taste test

OUR PROCESS

PHASE 1

Created neutral assets to depict a blind taste test to guests.

PHASE 2

Applied a scoring system to fairly judge results between competing brands.

PHASE 3

Trained and deployed a team of 10 brand ambassadors to guide tastings and collect data.

PHASE 4

Prepared our Culinary Team on the specifics of cooking and serving a variety of plant-based products.

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WHAT IT TOOK TO PULL IT OFF

One restaurant-grade mobile kitchen
10 brand ambassadors
600+ samples of four unique plant-based products
An outdoor taste testing area with tables and meeting areas
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Five star rated

high praise from happy clients.

SEE WHY
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    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

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    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

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    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

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    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

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    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

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    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

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