THE OBJECTIVE
Drive consumers to visit Black-owned restaurants.
THE ANTHEM
Black-owned restaurants are incredible, but lesser-known based on location. Let’s change that.
PROUD TO BE PART OF PEPSI’S EFFORT TO…
$50M Committed
over 5 years to help set Black restaurants up for success
$100M in sales
for Black-owned restaurants over the next 5 years
400 restaurants
served in more than 40 local community locations
OUR PROCESS
PHASE 1
Helped two local restaurants (one in LA and one in TX) dish out 2,000 total servings
PHASE 2
Highlighted culinary excellence by bringing people together
PHASE 3
Put a QR code on the truck and TV that led to the Pepsi Dig in Passport page
PHASE 4
Empowered people to dig in and make a difference
WHAT IT TOOK TO PULL IT OFF
See more work
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