THE OBJECTIVE
Create the Trojan Conecocktions Ice Cream Truck.
THE ANTHEM
Serve everyone’s favorite summertime sweet treat in a variety of shapes, sizes and flavors.
PEOPLE – AND THE MEDIA – COULDN’T LOOK AWAY.
1.1 B
Earned Impressions
41,000
Engagements
Shocked
EVERYONE in NYC!
OUR PROCESS
PHASE 1
Created a visually-arresting, social-by-design ice cream menu development to represent all the different types of penises, from the “Mighty Munchkin” to the “Holy Cow.”
PHASE 2
Helped design and create a custom inflatable sundae Conecocktions to serve as an eye-catching focal point
PHASE 3
Worked to create an optimal schedule to hit target high traffic/ relevant locations leading up to the event.
PHASE 4
Drag Queens joined us to bring awareness and spirit to the the pride parade
WHAT IT TOOK TO PULL IT OFF
See more work
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