THE OBJECTIVE
Welcome the public to meet Issa Rae and taste her new, curated drink: the Tazo Passion Twist.
THE ANTHEM
Let’s show love to local cafés with refreshing drink samples
That's The Tea
300+
community members served
100
surprise swag bag giveaways
1000
Tazo passion twist recipe cards distributed
OUR PROCESS
PHASE 1
Scouted Issa Rae’s café, The Hilltop Coffee + Kitchen in Downtown LA, to maximize event setup and flow.
PHASE 2
Enhanced the space with carefully designed TAZO product displays and vibrant floral arrangements.
PHASE 3
Managed crowds lining up around the block to meet Issa Rae.
PHASE 4
Produced all branded merchandise including cups and swag giveaways.
WHAT IT TOOK TO PULL IT OFF
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