THE OBJECTIVE
Putting celebrity chefs on the road for the event’s first-ever food truck tour.
THE ANTHEM
Giving tennis fans an unforgettable foodie experience.
WE RAISED FUNDS AND FED THOUSANDS.
8,000
Samples
3,650
Signature Dishes (250-350 per chef)
4,000
Paletas (Mexican Ice Pops)
OUR PROCESS
PHASE 1
Plan a three-week tour from Washington DC to NYC
PHASE 2
Our culinary team worked closely with top chef teams to ensure plates could be perfectly executed on a food truck
PHASE 3
We created a fun and festive wrap on the truck, creating an eye-catching focal point
PHASE 4
Each stop on the tour featured a signature dish prepared by the Citi Taste of Tennis Culinary team and an all-star ensemble
WHAT IT TOOK TO PULL IT OFF
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