THE OBJECTIVE

Help raise awareness and excitement for the social contest and prompt even more Hometown-related UGC.

 

THE ANTHEM

Let’s celebrate community and join together to show the world what we would do for a Klondike.

THE IMPACT

What Would You Do For A Klondike?

7,500+

ice creams

3 major cities

Austin, Pittsburgh, New York City

4,268

miles traveled

thousands

of sweepstakes submissions

hometowns tour marketing campaign

OUR PROCESS

PHASE 1

Strategically activated on the First day of Summer and National Ice Cream Day

PHASE 2

Secured locations in 3 cities for maximum visibility.

PHASE 3

Created a fun interactive footprint that included a challenge zone with fun props for guests to show their Klondike spirit.

PHASE 4

Trained team on sweepstakes requirements to encourage participation and help guests enter valid submissions.

klondike ice cream QR code

WHAT IT TOOK TO PULL IT OFF

16 Brand Ambassadors
4 Influencers
Lots of Fun Props
Loyal Klondike & Ice Cream Fans
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Five star rated

high praise from happy clients.

SEE WHY
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    “Promobile was excellent at coming to the table prepared. They bring a level of professionalism and competence that you don’t see with every company. Without Promobile, the mobile vaccination clinics that operated in NYC throughout the pandemic just don’t happen.”

    -Joshua Sidis, Senior Advisor, New York City Mayor’s Office of Operations

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    “Our event with Promobile last summer was by far the most effective and efficient we have had. We reached 10 times as many people as we typically do at our events. Promobile were experts in permitting across six different cities – they knew exactly how the permitting process went and if there were any roadblocks, they knew the solutions in order to get us where we wanted to be.”

    -Caitlin Feroleto, Director of Partnership & Events, Supergoop!

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    “We have had many challenges set by our clients, all of which the Promobile team have enabled us to solve, often delivering way above expectations. Their dedication and loyalty is exemplary. Promobile’s drive and knowledge is key to the success of our campaigns, always working above and beyond and looking for constant improvements and solutions. Our latest activation with Promobile broke all records on target...”

    -Ian Priestman, Commercial Director, Sense NYC

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    “Promobile is always supporting any activation that we’re doing. They are always leaning in – things you don’t even know are an issue are considered and solved by them. It’s their experience that truly helped us succeed.”

    -Jennifer Paulson, Director of Retail Marketing and Brand Experience, Wicked Kitchen

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    “The Promobile Team worked with me, kind of put things in the right order and alignment. They structured it to a point where it made sense and flowed. Instead of recreating my idea in a way that doesn't fit what my brand wanted to do, they made all my crazy ideas come to life in one succinct window. Promobile made it flow from starting an event to the end of an event."

    -Quentin Wright-McDuffie, Brand Manager, Schuman Cheese

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    "Part of the reason why we were so eager to partner with Promobile was that we had the opportunity to really build out a large on-site presence. Our goal was to establish a strong imprint and let the community know that beyond providing healthcare, we’re also there to support them and engage with them in a meaningful way."

    -Roselena Martinez, Senior Marketing Manager, Weill Cornell Medicine

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