Help raise awareness and excitement for the social contest and prompt even more Hometown-related UGC.
Let’s celebrate community and join together to show the world what we would do for a Klondike.
What Would You Do For A Klondike?
3 major cities
Austin, Pittsburgh, New York City
of sweepstakes submissions
Strategically activated on the First day of Summer and National Ice Cream Day
Secured locations in 3 cities for maximum visibility.
Created a fun interactive footprint that included a challenge zone with fun props for guests to show their Klondike spirit.
Trained team on sweepstakes requirements to encourage participation and help guests enter valid submissions.
WHAT IT TOOK TO PULL IT OFF
See more work
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