THE OBJECTIVE

Create the Trojan Conecocktions Ice Cream Truck.

THE ANTHEM

Serve everyone’s favorite summertime sweet treat in a variety of shapes, sizes and flavors.

THE IMPACT

PEOPLE – AND THE MEDIA – COULDN’T LOOK AWAY.

1.1 B

Earned Impressions

41,000

Engagements

Shocked

EVERYONE in NYC!

Impact

OUR PROCESS

PHASE 1

Created a visually-arresting, social-by-design ice cream menu development to represent all the different types of penises, from the “Mighty Munchkin” to the “Holy Cow.”

PHASE 2

Helped design and create a custom inflatable sundae Conecocktions to serve as an eye-catching focal point

PHASE 3

Worked to create an optimal schedule to hit target high traffic/ relevant locations leading up to the event.

PHASE 4

Drag Queens joined us to bring awareness and spirit to the the pride parade

What it took to pulli it off

WHAT IT TOOK TO PULL IT OFF

Developed a custom menu to reflect penis diversity through ice cream
Created a giant “banana split” inflatable to sit atop the food truck
Organized a street team of over 12 people to pass out thousands of condoms at NYC’s Pride parade
Invited influencers from the LGBTQ+ community
Permit a space in the NYC Pride Parade to March with the LGBTQ+ community.
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