THE OBJECTIVE
Help raise awareness and excitement for the social contest and prompt even more Hometown-related UGC.
THE ANTHEM
Let’s celebrate community and join together to show the world what we would do for a Klondike.
What Would You Do For A Klondike?
7,500+
ice creams
3 major cities
Austin, Pittsburgh, New York City
4,268
miles traveled
thousands
of sweepstakes submissions
OUR PROCESS
PHASE 1
Strategically activated on the First day of Summer and National Ice Cream Day
PHASE 2
Secured locations in 3 cities for maximum visibility.
PHASE 3
Created a fun interactive footprint that included a challenge zone with fun props for guests to show their Klondike spirit.
PHASE 4
Trained team on sweepstakes requirements to encourage participation and help guests enter valid submissions.
WHAT IT TOOK TO PULL IT OFF
See more work
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